Oura launches Oura Ring 4 with new design and sensors for $349

Oura has officially unveiled its latest innovation, the Oura Ring 4, which is now available for preorder starting at $349. The new smart ring is designed to help users monitor various health metrics, including sleep, exercise, stress levels, heart health, and more, offering insights to promote healthier lifestyle choices.

The Oura Ring 4 comes equipped with advanced sensors and a revamped design aimed at improving user comfort and accuracy. It features a new “Smart Sensing” platform that employs an updated algorithm along with new sensors for more precise readings of blood oxygen levels, heart rate, and breathing disturbances, both during the day and at night. Unlike its predecessor, whose sensors were raised and felt like small bumps, the Oura Ring 4 boasts flat sensors, providing a smoother interior for a more comfortable fit.

In terms of battery life, the Oura Ring 4 offers an impressive duration of up to eight days on a single charge, making it a convenient option for those who want to track their health metrics without frequent recharging. The ring is available in twelve different sizes and six color options, including a new sleek black finish, catering to a variety of personal styles.

Customers looking to purchase the Oura Ring 4 will also need to consider a monthly or yearly membership fee for full access to its features. The subscription costs $5.99 per month or $69.99 annually, with the first month available for free. This membership enables users to unlock comprehensive insights and personalized recommendations based on their health data.

In addition, Oura has made it easier for customers to finance their purchases. Users can utilize flexible spending accounts (FSAs) and health savings accounts (HSAs) to cover the costs of both the ring and the subscription, making it a more accessible option for health-conscious consumers.

The Oura Ring 4 is set to begin shipping on October 15, following its preorder launch. As health and wellness technology continues to gain popularity, the new features and improved design of the Oura Ring 4 position it as a strong competitor in the wearables market, appealing to fitness enthusiasts and casual users alike.

With the Oura Ring 4, the company aims to empower individuals to take control of their health through advanced technology and insightful data, paving the way for better health management in an increasingly health-conscious world.