How to Choose a Domain Name for Your Business

Your domain name is your brand’s address, and often a customer’s first impression. It’s worth getting right early, because changing it later is costly. Here’s how to choose well.

Make it easy

The best names are short, easy to say, and easy to spell after hearing them once. Avoid hyphens, numbers and clever spellings that people will mistype.

Make it brandable

Aim for a name you can build a brand around — distinctive and flexible enough to grow with you. A too-narrow, keyword-stuffed name can box you in later.

Pick the right extension

.com still carries the most trust and recall for most businesses. Strong alternatives exist for specific niches, but weigh the trade-off in memorability.

Check availability broadly

Before committing, check the matching social handles and make sure the name isn’t trademarked by someone else. Consistency across channels matters.

Think long term

Choose the name you’d be happy with at ten times your size. For what drives a domain’s resale value later, see what makes a domain valuable.