Google explains the -ve factors related to interstitials

Google’s John Mueller explained if Google regarded mobile interstitials as a bad page experience element. John Mueller accepted that everything is the same. But Mueller then implied a way to display interstitials without any adverse quality element influencing the rankings.

A mobile interstitial advertisement is one that considerably covers the page of a website, keeping individuals from noticing the content.

There are two types of mobile interstitials, one that needs a click to shut it and covers most of the page.

The other type of interstitial is the type that overlays the whole page.

Google declared that they were going to make interstitials a bad ranking factor in 2016. The upgrade to the algorithm happened in 2017.

Google mainly reported these types of publicity as subject to activating a bad ranking factor: Displaying a popup that overlays the content, either instantly after the user goes to a page or while they are reading the page.

“Displaying a standalone interstitial that the user has to dismiss before accessing the main content. Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.”

The individuals raising the topic reported that interstitials worked amazingly for them. But they were worried about an adverse ranking factor.

The question is: Is there any evolution to the stance of Google on mobile interstitials?

Will it influence the rank if we utilize interstitial advertisements on the mobile website?

John Mueller noted that the position of Google has not evolved or changed in any way.

The answer of John Mueller was, “There’s not really a change in our stance when it comes to interstitials in that intrusive interstitials is still something that we would use as a ranking factor. It’s a part of the page experience and elements as well.”