A report from Bloomberg indicates that Google is transforming YouTube into a shopping site. What the consumers can see in product review videos, unboxing videos, tutorials, and so on can now actually purchase.
YouTube is a kind of shopping destination only as 55% of consumers use videos to make purchase decisions.
When consumers decide to purchase a product after watching a video, consumers have to go to another site to place the order.
Google wants that users can directly buy the products what they see in videos without leaving YouTube.
Google is planning to make this a reality by gathering information about products featured in videos. Presumably Google will try to make a percentage off of each transaction.
By collecting this information, YouTube creators are asked to tag and track products shown in their clips.
The end goal is that it creates YouTube’s video library into a product catalog where users can click on items they see and buy them directly.
YouTube spokesperson said that this project is an “experiment.”
Google is also in the process of testing an integration with Shopify to sell products via YouTube.
There’s no directive from YouTube whether there’s a financial incentive for creators to tag the products in their videos.
Where on one hand, this can open another revenue stream for YouTubers if they make a commission when viewers buy tagged products.
Also last year, Google rolled out Shopping actions in YouTube. It assists viewers with buying products shown in videos, though it’s necessary to visit another site to complete the whole shopping transaction.
Google CEO Sundar Pichai also specifically commented on the potential of shopping on YouTube. He is seeing things from a new perspective.
“When you think about things like unboxing and product reviews, those are a natural home for transactions as well.”
Instagram has increased live broadcasts’ length
Virtual events in LinkedIn are now easy to find
Snapchat introduces new barcode scanning capacity for selective products
Google clears queries on impacts of site section
Twitter provides access to users for sharing topic listings
YouTube experiments with Shorts logo & provide tips on featuring videos in Shorts feed
WhatsApp to bring new business features & flags coming charges to manage a few business services
Business9 months ago
Wix launches Editor X, website maker for designers and web agencies
Domains8 months ago
8 best domain flipping platforms
News1 year ago
Google Search Rankings showing early signs of an algorithm update
Domains9 months ago
Domains with .com extension are going to become expensive soon
Internet Marketing1 year ago
Snapchat’s new ‘Multi-Snap’ feature and New Sticker options seen in testing
News11 months ago
Google announces News Publisher Center and changes to approval of News websites
Business3 months ago
8 Best Digital Marketing Books to Read in 2020
News1 year ago
DailyMail admits losing 50% traffic after Google June 2019 Core Update