A report from Bloomberg indicates that Google is transforming YouTube into a shopping site. What the consumers can see in product review videos, unboxing videos, tutorials, and so on can now actually purchase.
YouTube is a kind of shopping destination only as 55% of consumers use videos to make purchase decisions.
When consumers decide to purchase a product after watching a video, consumers have to go to another site to place the order.
Google wants that users can directly buy the products what they see in videos without leaving YouTube.
Google is planning to make this a reality by gathering information about products featured in videos. Presumably Google will try to make a percentage off of each transaction.
By collecting this information, YouTube creators are asked to tag and track products shown in their clips.
The end goal is that it creates YouTube’s video library into a product catalog where users can click on items they see and buy them directly.
YouTube spokesperson said that this project is an “experiment.”
Google is also in the process of testing an integration with Shopify to sell products via YouTube.
There’s no directive from YouTube whether there’s a financial incentive for creators to tag the products in their videos.
Where on one hand, this can open another revenue stream for YouTubers if they make a commission when viewers buy tagged products.
Also last year, Google rolled out Shopping actions in YouTube. It assists viewers with buying products shown in videos, though it’s necessary to visit another site to complete the whole shopping transaction.
Google CEO Sundar Pichai also specifically commented on the potential of shopping on YouTube. He is seeing things from a new perspective.
“When you think about things like unboxing and product reviews, those are a natural home for transactions as well.”
Does Google Set Limits to Search Traffic?
Refer To This Guide To Understand Why Having a Decent Credit Score is Important
LinkedIn Users Can Now Control Who Sees Their Posts
Google May Expand Roll Out of Web Stories if More Sites Use Them
The Building Blocks of Effective B2B Web Design
DuckDuckGo Hits New Record: 100 Million Searches Per Day
Google Reportedly Blocking Australian News From Search
Business12 months ago
Wix launches Editor X, website maker for designers and web agencies
Domains11 months ago
8 best domain flipping platforms
News2 years ago
Google Search Rankings showing early signs of an algorithm update
Internet Marketing2 years ago
Snapchat’s new ‘Multi-Snap’ feature and New Sticker options seen in testing
Domains12 months ago
Domains with .com extension are going to become expensive soon
Domains9 months ago
Top 10 sites to buy expired domains in 2020
News1 year ago
Google announces News Publisher Center and changes to approval of News websites
Business6 months ago
8 Best Digital Marketing Books to Read in 2020